Anatomy of a Facebook advertisement
The ad (pictured) linked directly to the Amazon Kindle Store page for the novel. The downside is that you can't tell how many sales resulted from the ad, so you have to look at sales for the week and also consider the number of people who actually saw the ad for "brand building."
I targeted the ad to people ages 30 to 65 who enjoy mystery, thrillers, suspense, fiction, novels, Paris and travel. There were a potential 2 million viewers of the ad, but then you have to place a bid for how much you want to spend each time someone clicks on the ad. The suggested bid for my ad to hit all the targets was $1.03 per click. I set a cap of $25 per day, but the average price per click turned out to be 84 cents. The higher you bid means the ad shows up on more pages more often.
From Oct. 9 to Oct. 16, the ad was shown an average of three times to 157,034 people. During the week, 207 people actually clicked on the ad and visited the Amazon Kindle Store page for Remain In Light. My total cost for the ad was $174.70.
According to Vanilla Heart sales figures for Amazon for the last week, 6 eBooks of Remain In Light and 5 eBooks of Conquering Venus, the first book in the Venus Trilogy, were sold.
Final analysis: Money was lost and not many books were sold. I can only hope that some people who saw the ad might have made a note of Remain In Light (and Conquering Venus) and added it to their list of books to buy in the future. Luckily, the eBook is being sold at other retailers so that low number is not my total number of sales, but it's still disappointing.
One thing I've discovered with promoting the eBook is that there are thousands and thousands of authors (self-published and with both small and large presses) trying to get a bestseller. Rising above the noise and finding readers is a combination of determination and luck. I've got the first and hoping for the second.
UPDATE: After some late reporting from Amazon, it turns out 11 copies of Remain In Light and 8 copies of Conquering Venus were sold during the week the ad was running.